Future of Creativity
 
 

The creative economy is shifting paradigms, creating opportunity.

 
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Introduction

Defining the creative economy, and the power of creativity.

 
 


The creative economy is one of the fastest growing sectors of the global economy, and is based on people’s use of their creative imagination to increase the value of an idea, product, or service. John Howkins developed the concept in 2001 in an effort to describe the economic systems where value is based on novel imaginative qualities rather than the traditional resources of land, labor, and capital.

Many view that creativity is the defining characteristic of developed 21st century economies, just as manufacturing defined the 19th and early 20th centuries. Compared to the creative industries, which are limited to specific sectors, the term is used to describe creativity throughout a whole economy.
 


In our post-industrial society, creativity is an essential feature of a flourishing economy. This encompasses work activities that require problem-solving, critical thinking, empathy and imagination, and much more. According to Howkins’ estimates, the creative economy was worth US$2.2 trillion worldwide in 2000 and growing at an annual rate of 5 percent.

The creative economy has become a powerful transformative force in the world today. Its potential for development is vast and waiting to be unlocked. It is one of the most rapidly growing sectors of the world economy, not just in terms of income generation but also for job creation and export earnings. 

 

$2.2T

Value of global creative economy in 2000 

5%

annual growth rate of global creative economy

 

15

Industries apart of the creative economy

$84.4BN

DIRECT LABOR INCOME OF THE CREATIVE INDUSTRIES OF CALIFORNIA, 2015

 

“Human ingenuity and creativity are the primary resources that drive the creative economy and transformative change process.”

– Unite Nations Creative Economy Report 2013 

 
 
 

join our research project

We want to connect with you!

 
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Project overview

A vision for the future of creativity.

 
 

As a greenfield research project, the Future of Creativity is designed to curate a collective vision on the future of the creative economy, one of the fastest growing sectors of the global economy. The intersection of creativity and culture inspires ideas, catalyzes innovation, and drives new products — benefits instrumental to human development. 

Our research is focused on five key areas (more below): Entrepreneurship, Sustainability, Diversity, Skills, and Tools. We are interviewing and surveying individual participants of the creative economy, as well as sourcing other research in an attempt to this vision, and the forthcoming opportunities within the creative economy.

Our goal is to develop a thesis on the future of work and life: how to thrive during the greatest industrial revolution in human history. 

This process started serendipitously — an unplanned (mis)adventure and road trip that seems to have no final destination. Our neo-nomadic life has become our new normal, though we do have a home base to retreat on occasion. 

As our careers have continued to evolve, mostly as reaction to shifts in the marketplace, we understand that new challenges and unforeseen opportunities are rising on the horizon. We are seeking out this future, where work and life are the great adventure.

As a new generation of leaders mature into positions of authority across all sectors and industries, organizational structures will bend, workplace expectations will mutate, and ingenious value creation will continue to disrupt convention. To understand and predict these vanguards, secures a positive future.

 

50%

U.S. WORKING POPULATION ON 1099 IN 2030

50%

U.S. JOBS WILL BE AUTOMATED BY 2033

 

40%

GLOBAL WORKING AGE POPULATION Currently UNEMPLOYED, INACTIVE, OR PART-TIME

4.1BN

PEOPLE currently without ACCESS TO THE INTERNET

 
 

areas of focus

Focusing our research on five specific areas.

 
 

1. Entrepreneurship

As barriers continue to erode, how will participants of the creative economy craft scalable value, develop new business models, and pursue independent work opportunities?

Whether authorship, craftsmanship, or entrepreneurship, individuals around the world are bringing new ideas to life and reshaping old paradigms for a sustainable future.

 

2. Sustainability

Resource demands continue to tighten which are compounded by staggering population growth. How are leaders designing sustainable models and businesses?

Our prophet artists and visionary entrepreneurs will inherently design sustainable practices into their future models — success will demand it.

3. Diversity

As an essential ingredient to innovation, how do organizations and teams nurture the greatest amount of diversity?

Standing in contrast to a world divided, unity across arbitrary divisions will lead to breakthrough collaboration, unexpected innovation, and triumphant achievement.

 

4. Skills

Traditional skill sets are rapidly becoming obsolete. What are the most critical skills to succeed as a future creative? 

While hard technical skills will always be mandatory, though ever-changing, the need for soft skills is rapidly becoming more critical for success in the workplace across many sectors and industries, even for the most analytical jobs.

5. Tools

Automation, AI, robotics, platforms, and more are fundamentally changing how we work and interact. How are individuals leveraging new tools in unique ways and methods?

New tools are cropping up every day. Well-heeled investors from Silicon Valley to Silicon Alley — and every silicon prairie, desert, and all other geographic facsimile imaginable in between — are investing hundreds of millions of dollars annually into the hottest new tool promising to fundamentally alter how we work. 

 
 
 
 

OUR ARTICLE SERIES

Writing as we travel. Our attempt to document the process.

 
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